International Business by Ricky W. Griffin and Mike W. Pustay , Griffin and Griffin, Michael W. Pustay, Shr.
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Separate different tags with a comma. To include a comma in your tag, surround the tag with double quotes. Please enable cookies in your browser to get the full Trove experience. Skip to content Skip to search. Griffin, Michael W. Griffin, Ricky W. Physical Description xxxv, p. Language English View all editions Prev Next edition 4 of Other Authors Pustay, Michael W.
Edition 4th ed. Subjects International finance. Entreprises multinationales -- Gestion. International business enterprises -- Management. Multinationales Unternehmen. Internationales Management. Summary This comprehensive overview of international business is divided into various business functions, making it clear and easy to understand. In every chapter "Culture Quest Insights" into culture, geography, and business lead readers to a multi-media experience of a certain country or region that provides useful information on the impact of culture on business.
Cases specific to each region or country add to the total reading experience. Topics covered include: the world's marketplaces, the international environment, managing international business and business operations. For CEOs, managers, and other executives who need to understand the cultural mores of the global societies with which they do business. Contents Pt. The World's Marketplaces Ch. An Overview of International Business Ch. Global Marketplaces and Business Centers Ch. Legal, Technological, and Political Forces Ch.
The Role of Culture Ch. The International Environment Ch. International Trade and Investment Theory Ch. Formulation of National Trade Policies Ch. International Cooperation Among Nations Pt. Managing International Business Ch. International Strategic Management Ch. International Strategic Alliances Ch. International Organization Design and Control Ch. Managing International Business Operations. International Marketing Ch. International Operations Management Ch.
International Financial Management Ch. International Accounting and Taxation Ch. Notes Includes 1 passcode card for online content. Includes bibliographical references and indexes. International business. View online Borrow Buy Freely available Show 0 more links Set up My libraries How do I set up "My libraries"?
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ISBN 13: 9780131422636
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International Business, 4th Edition Griffin & Pustay
View larger. For undergraduate and graduate courses in international business and international management. Hardback, Comprehensive. A survey of the discipline, this book breaks International Business into the various business functions.