Several events of the past year have compelled the marketing and advertising industry to introspect, closely keeping an eye on the industry, and running on full speed at the same time to embrace change. Industry dynamics ask for leadership that is not just adapting and facing uncertainties, but is also asking questions that impact the very fundamentals of the business. It is looking at technology as an ally that helps at every level in the macro and the micro picture, to create a new world order that is efficient and equal. The 14th edition of the BW Businessworld Marketing Whitebook captures all of these different colours that are recreating the media and marketing landscape.
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